If you think you have got what it takes to be the next big thing in Asia’s fashion design scene, then the Audi Star Creation 2013 may just be the right platform to showcase your design flair.
First launched in 2010, the Audi Star Creation has helped launch the career of the year’s winner, Audrey Lim.
Lim subsequently landed a full‐time position as an assistant designer with FJ Benjamin following her internship.
She has since been involved in the development of nine collections for Raoul.
2011’s winner, Tsai Ming Hung also had a good run following his internship where he launched his own menswear line called Mr Howard which is retailed at 1st Storey in Tiong Bahru.
Theme for 2012 – Asian influence with global appeal
This year’s theme – InspirAsian – invites designers to create internationally appealing collections that draw from the canvas of possibilities Asia presents in terms of colour, culture and fashion history.
“What we are ultimately looking for are designers who have a clear point of view or design DNA, and who can infuse that with global fashion trends, resulting in a commercially viable and globally appealing collection,” said Douglas Benjamin, FJ Benjamin Group CEO, who is also a judge at for ASC.
Last year, the Audi Star Creation drew a record 255 entries from 13 countries, including Japan, South Korea and Vietnam.
China’s Roderic Wong, South Korea’s Ko Young Ji and Thailand’s Soravit Kaewkamon went on to win the top prize of S$10,000 each.
This year, all three will launch their capsule collection at Audi Fashion Festival 2013.
Submission now open
The Audi Star Creation now invites aspiring designers between the ages of 16 and 35 who are Asian citizens to submit six original and previously unreleased designs.
All designs will be judged based on creativity, originality and commercial viability.
Participants should not have more than two years in the fashion industry or be retailing their designs or labels during the period of participation.
The winners will each receive S$10,000 in cash, a one‐year internship with leading fashion retailer FJ Benjamin and the chance to develop a capsule collection that will be launched at the Audi Fashion Festival 2014.
The winner whose design best embodies the Audi design spirit of innovation, technology and progression will also earn the Audi Young Designer Award and receive an additional S$10,000.
Designers who want to vie for one of the 12 spots in the Runway Showdown at next year’s Asia Fashion Exchange in May have from now until 31 January 2013 to get in their entries.