Renowned for its hip and funky design that has won legion of fans from students to fashionistas, Casio Co Computer Ltd yesterday unveiled its first concept store in Asia in Singapore.
Launched as part of its 30th Anniversary celebration, Asia’s first ever concept store will be dedicated to house only watches under the G-Shock brand and its sister brand, Baby-G.
“We are elated that Singapore is the country of choice to house the very first G-Shock in Asia and we believe that the prime location of Plaza Singapura makes it even more accessible to our shoppers to experience the G-Shock brand,” said Watanabe Shunichi, managing director of Casio Singapore Pte Ltd.
‘Tough’ looking store concept
The new concept store measures 382 sq ft and is designed to immerse shoppers in a holistic experience of the G-Shock brand identity of “Absolute Toughness”.
In keeping with the theme, the concept store features a black corrugated metal exterior, rigid concrete blocks that line the walls and brown wood flooring to form a rugged and industrial atelier.
To showcase only G-Shock and Baby G collections, the store has been divided into a ‘Master of G’ and ‘Baby G’ corners.
The former features a strong use of stainless steel to create a futuristic environment that draws focus on the evolving technology, efficiency and strength of the G-Shock.
At this time of writing, G-Shock has withstood the test of time for three decades.
Meanwhile, the latter has a wide range of colourful Baby-G watches that contrast starkly against the plain white backdrop.
This collection is aimed at the ‘Cute, Cool and Tough’ young women.
Local designers come up with limited edition designs
To celebrate the launch of its first ever concept store opening, Casio has collaborated with AOS, a 6-man DJ/Emcee Collective comprising three of The Butter Factory resident DJs Andrew T, Dave Does and Stanley as well as three international talents T.T. Hapa & N’fa and The Killer Gerbil.
The Killer Gerbil is the alter-ego of local visual artist Luthfi Musafah, who is recognised for his street art.
The G-8900A, designed by AOS, features a sound wave motif that resonates the power of music, expresses the collective’s creativity as music makers and party starters.
It also represents the group’s passion for their profession.
The Killer Gerbil has also come up with GD-100 that stands out from the classic G-Shock with its liberal use of colours against a black watch body.
It also features a colourful illustration of ‘The Killer Gerbil’ over the length of the lower strap, a blue motif with the character’s name and text in graffiti font, which is representative of the artist’s forte.
G -Shock Concept Store is located at 68 Orchard Road, #03-63 Plaza Singapura Singapore 238893. Tel: 6238 7423.
The GD-100 by The Killer Gerbil is now available in store while the G-8900A by AOS will be available from December 2012 onwards.
Shoppers who spend more than S$130 in the store will receive a limited edition G-Shock caps, while stocks last.